“Honey From A Knife”, the new video from THE CULT, can be seen below. Directed by Rick Rodgers and produced by THE CULT‘s Ian Astbury and New York City-based film company Mechanizedmules, the clip was shot on location in the Washington Heights nieghborhood of Manhattan on a RED Scarlet camera with Super Speed lenses provided by ARRI.
“Honey From A Knife”, rooted in the seductiveness of addiction, was inspired by the following Buddhist precept, and Astbury states that the accompanying film reveals a “desperate descent into a fractured psyche”: “Wealth and beauty, to a man who will not relinquish them, are like a knife covered with honey which, even before he has had the pleasure of eating the honey, cuts the tongue of the child that licks it.”
The track comes off the band’s new album, “Choice Of Weapon”, which sold around 11,000 copies in the United States in its first week of release to land at position No. 34 on The Billboard 200 chart. The CD was made available on May 22 via THE CULT‘s new label Cooking Vinyl.
“Choice Of Weapon” is the follow-up to the critically acclaimed 2007 release “Born Into This”, which opened with 12,600 units to debut at No. 70. Longtime THE CULT collaborator and producer Bob Rock (METALLICA, BUSH), who produced one of THE CULT‘s most successful albums, the platinum-certified “Sonic Temple”, put the finishing touches on the foundations that were laid by co-producer Chris Goss (QUEENS OF THE STONE AGE, U.N.K.L.E., MASTERS OF REALITY).
The album was written by Ian Astbury and Billy Duffy, recorded in New York City, Los Angeles, the California high desert, and the band’s Witch Mountain studio between July and December 2011. The new release features founding members Astbury on vocals and Duffy on guitars, with drummer John Tempesta and bassist Chris Wyse.