Dave Mustaine of MEGADETH, which is currently touring with the Rockstar Energy Drink Mayhem Festival and playing a show at Yankee Stadium with METALLICA, SLAYER, and ANTHRAX on September 14, will stay connected with fans by blasting out personalized video updates on Facebook while touring.
For the first time, fans will get exclusive clips and sneak peeks of behind-the-scenes action via video feeds sent directly to their Facebook wall, allowing them to share the video with their friends through multiple social media channels. StarGreetz enables Mustaine to address fans by name, encouraging purchase of concert tickets, albums and merchandise. Each time the video is played on Facebook, it says the name of the person playing it.
StarGreetz transforms the voices and video images of celebrities and brand personalities into customized, media-rich messages sent directly to consumers via Facebook, Twitter, web pages, banner ads, email, mobile and digital devices, even audio on land lines. All of StarGreetz content incorporates the user name as well as other variables such as location, hobbies, gender, and relationship.
“I know how important it is to connect with our fans, especially during a tour, and StarGreetz makes that happen! For me to speak to hundreds of thousands of MEGADETH fans by name, what could be better than that? It’s a killer new way to reach the people who matter most, our fans,” said Dave Mustaine.
“By offering personalized greetings from Mustaine himself, where he actually says the fan’s name, we provide deep engagement resulting in a stronger bond and increased purchase intent,” said Eric Frankel, founder and CEO, StarGreetz, Inc. “Rather than 140-character text based message, Mustaine is pushing personalized video messages. The fact that MEGADETH, one of the most enduring metal bands of our time, is the first to embrace our technology and recognize the implications it has on tour marketing thrills us. Twenty years later, Mustaine is still ahead of the pack.”
In addition, Mustaine will be rolling out a line of eCards, eInvitations and ringtones to promote MEGADETH‘s release of its digitally re-mastered 1986 album, “Peace Sells… But Who’s Buying?” As these products roll out, fans can wish their friends and family a happy birthday, Mother’s Day plus a variety of other holiday greetings or invite them to a party through Mustaine. Fans can create these personalized messages, with names and other user-selected information, seamlessly merged into fully-customized messages based on user choices. These will be available for $2.99 each and will be available for purchase at via www.stargreetz.com beginning August 1, 2011.